Dallas Ferro is a senior financial advisor and founding partner of ADVICO Financial Planning Group Inc.. After obtaining a degree in Sports Psychology, he ventured into the financial services industry in 2001. Dallas enjoys working with small business owners, corporations and families in the areas of investments and insurance including life, disability, critical illness and group benefits. Dallas believes investing with quality money-managers is essential for reaching financial independence. Not only does he have a passion for showing people how to invest efficiently for their futures, he also recognizes that it is equally as important to protect those investments in the event of financial adversities. Following the death of Dallas’s father to cancer in 2002, he chose to specialize in living benefits, such as disability and critical illness insurance. This became a focus because he saw, through experience, the need for people to have adequate financial resources in place to significantly reduce a family’s overwhelming financial burden created by an unpredictable injury, illness or death. Through proper planning and working together with Dallas you can be confident your financial resources will help you accomplish your short and long-term goals and safeguard your family’s legacy.